Ali Forrest Design

To design an implicit advertising campaign for a new running shoe. The design is to be aimed at young professional women, in the age-range of 20s-mid 30's, who enjoy running to take them out of their busy lives. A contrast between city life and nature should form the narrative for the design-solution. 

We created design ideas and concepts around the narrative of young professional women escaping their city lives and the pressures of emails, mobile phones etc, who want to break free, into more natural surroundings, in order to express themselves through running.  

To design an advertising campaign to promote the 'help to quit' smoking services offered by the UK's National Health Service. The campaign should be relatively hard hitting and focus on the risks that smoking poses to a persons long term health as they get older. The campaign needs to include information directing people to the NHS's website.

We created design concepts which focus on the damaging effects of smoking upon a person senses and cognitive abilities, i.e. their hearing, sight and their memory. In order to convey the message, we created images which delete the parts of the body that can be damaged, such as the eyes, ears and brain. We created slogans to accompany each images.

Part 1: To design unique lettering which is to become part of the brand identify for a new restaurant and ‘Foodie’ magazine called EAT. Part 2: To signage for the restaurant, including street signs, signs for the restaurant window and signs to direct customers

We created the letter forms by arranging cooking utensils in to the shapes of letters, we then photographed these letters against a black card background. Using Photoshop, we refined the lettering and applied it to a variety of signage options.